Warranty Direct are headline sponsors once more, and we are seeking several supporting sponsors who wish to associate themselves with such prestigious and significant awards, aimed at the 17-25 years old audience of learner and young drivers.

Sponsorship of the awards brings with it powerful exposure to the young driver audience over a 12-month period via the full portfolio of FirstCar young driver brands. Promoted across the FirstCar portfolio of 2m+ young driver magazines published annually, the 100,000+ young driver email database, on firstcar.co.uk, via the awards’ dedicated website, firstcarawards.co.uk and through social media. Award winners are proud to shout about their achievements post event too, offering magnificent PR value for sponsors.

headline sponsor – RESERVED


award category Sponsor (x8) – £3,000

  • Award sponsor will be associated with the event logo with the words ‘supported by’ to appear on all communications for the event

  • Sponsorship of one award with sponsor’s company name engraved on trophy

  • Senior executive of the sponsor’s organisation will be announced and invited on stage to open the golden envelope for each award presentation – “And the winner is…”

  • Sponsor thanks in opening and closing speeches

  • Sponsor branding for 12-month period:

    • Online:

      • firstcarawards.co.uk

      • firstcar.co.uk – display and editorial

    • Event:

      • Sponsor logo to appear on all event literature (main screen, banners, brochure, name badges, invitations, etc.)

      • Full page advert in event brochure

      • 2 x pull up banners (2m x 800mm)

  • 5 x award invitations

  • 12-month license to use all the FirstCar Award winner’s logos and content on digital properties and in physical environments e.g. dealerships

  • FirstCar e-shots

    • FirstCar young driver database (100k)

    • Automated email to all new sign-ups for six-month period (30k)

  • Facebook boosted post (4k).

For all sponsorship enquires please contact:
Richard Storrs
Commercial Director, FirstCar
t      0845 47 47 035   
m    07707 56 44 22
e     richard.storrs@firstcar.co.uk
Russell Whitehouse
Sales Director, FirstCar
m: 07716 154584
e: russell.whitehouse@firstcar.co.uk

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