Sponsorship of the awards brings with it powerful exposure to the young driver audience. Promoted across the FirstCar portfolio of 2m+ young driver magazines published annually (The Young Driver’s Guide, FirstCar Theory, FirstCar Practical, Intelligent Instructor), via the 80,000+ young driver database and on firstcar.co.uk and the awards own dedicated website, firstcarawards.co.uk.

Gold sponsor – RESERVED


Silver Sponsor (x8) – £3,000

  • Sponsorship of one award with sponsor’s company name engraved on trophy
  • Senior executive of the sponsor’s organisation will be announced and invited on stage to open the golden envelope for each award presentation – “And the winner is…”
  • Sponsor branding (15 months): Sponsor logo to appear next to relevant award category when appearing in:


  • FirstCar Theory Q2 2018 – Q2 2019 editions (1.375m magazines)
  • FirstCar Practical Q2 2018 – Q2 2019 editions (1m magazines)
  • The Young Driver’s Guide Autumn 2018 and Spring 2019 editions (150k magazines)
  • Intelligent Instructor Oct ‘17 – April ‘19 editions (285k magazines)


  • firstcarawards.co.uk (September ’17 – April ’19)
  • firstcar.co.uk – display and editorial (September ’17 – April ’19)


  • Sponsor logo to appear on main screen and in brochure next to relevant award category
  • Half page advert in event brochure
  • 1 x pull up banner (2m x 800mm)
  • Awards goody bag - an opportunity to provide departing guests with a gift and/or further information about your products and services.
  • 5 x award invitations
  • 12-month licence to use all the FirstCar Award winner’s logos and content on digital properties and in physical environments e.g. dealerships
  • E-shot to FirstCar database x 1 (£5,250)
  • Facebook post via FirstCar channel x1 (£500)

For all sponsorship enquires please contact:
Richard Storrs
Commercial Director, FirstCar
t      0845 47 47 035   
m    07707 56 44 22
e     richard.storrs@firstcar.co.uk
Russell Whitehouse
Sales Director, FirstCar
m: 07716 154584
e: russell.whitehouse@firstcar.co.uk